About Us

With a legacy spanning over four decades, Alara has been driven by an unwavering passion for fashion and a profound commitment to the environment. As a distinguished leather accessories brand hailing from Pakistan, we ardently strive to make a positive impact on the fashion industry while concurrently preserving the innate beauty of our beloved planet.

Our journey commenced with a global odyssey, traversing continents to explore diverse cultures and styles. Along the way, we discerned a conspicuous void in the Pakistani market for premium, sustainable leather products. Fueled by determination, Alara was conceived – a brand that harmonizes traditional craftsmanship with contemporary elegance, filling the void and setting a new standard for quality and eco-conscious design. Our story is an ode to the fusion of heritage and innovation, where every creation reflects our dedication to craftsmanship, sustainability, and the enduring allure of fashion with a conscience.

At Alara, we pride ourselves on our versatile product portfolio that reflects timeless elegance and modern sensibility. We ensure that every piece we create is a masterpiece, crafted to perfection.

Our leather, the heart and soul of our creations, is sourced from Pakistan’s top tanneries, renowned for their excellence in producing premium leather. To further elevate the quality of our products, we also import leather from reputable European markets. We never compromise on the quality of our materials because we believe that every product should exude luxury and durability.

Our commitment to delivering excellence extends beyond the leather itself. Accessories used in our products are thoughtfully curated, sourced both locally and internationally from Chinese and European markets. This allows us to infuse unique elements into our designs, ensuring each piece stands out in its own right.

At Alara, we are champions of sustainability, and we believe that fashion can coexist harmoniously with environmental responsibility. With more than four decades of experience, we have witnessed firsthand the evolution of sustainable practices and have been pioneers in implementing eco-friendly approaches.

We take pride in our association with LWG certified tanneries, from where the majority of our leather is sourced. The Leather Working Group (LWG) has played a vital role in shaping the future of leather production, creating a positive impact on both the industry and the Earth. To learn more about LWG and their contribution to sustainability, visit leatherworkinggroup.com

Our commitment to sustainability extends to the type of leather we use. Majority of our leather is semi-vegetable tanned, a process that relies on natural tannins instead of harmful chemicals. This method not only ensures a rich patina that ages beautifully but also reduces the environmental footprint.