Alara blends traditional craftsmanship with contemporary style, offering high-quality, sustainable leather products.
Eco-Friendly
Alara blends traditional craftsmanship with contemporary style, offering high-quality, sustainable leather products.
Sustainability
Alara stands for top-tier leather, LWG certification, and timeless, eco-conscious design.
Online 24/7
Alara’s www.alara.com.pk offers easy access to eco-friendly leather accessories, redefining fashion with a conscious spirit.
FEATURED COLLECTION
TOP SELLERS
Card Holder
₨ 100,000
Regular Wallets
₨ 100,000
Long Wallets
₨ 100,000
Regular Wallets
₨ 100,000
Passport Holder
₨ 100,000
Belts
₨ 100,000
Card Holder
₨ 100,000
Belts
₨ 100,000
Card Holder
₨ 100,000
Bags
₨ 100,000
Backpacks
₨ 100,000
Bags
₨ 100,000
Keychains
₨ 100,000
Bags
₨ 100,000
Laptop Sleeves
₨ 100,000
For the Passion for Leather
At Alara, we embark on a journey that spans over four decades, fueled by our passion for fashion and our love for the planet. As a Pakistan-based leather accessories brand, we have committed ourselves to create a difference in the fashion industry while preserving the beauty of our Earth.
Our story began with a global exploration, as we traversed the world to uncover diverse cultures and styles. Throughout our travels, we noticed a significant void in the Pakistani market for high-quality, sustainable leather products. Determined to bridge this gap, we founded Alara, a brand that marries traditional craftsmanship with contemporary elegance.
Elevating Elegance: Alara’s Craftsmanship
Our leather, the heart and soul of our creations, is sourced from Pakistan’s top tanneries, renowned for their excellence in producing premium leather. To further elevate the quality of our products, we also import leather from reputable European markets. We never compromise on the quality of our materials because we believe that every product should exude luxury and durability.
Our commitment to delivering excellence extends beyond the leather itself. Accessories used in our products are thoughtfully curated, sourced both locally and internationally from Chinese and European markets. This allows us to infuse unique elements into our designs, ensuring each piece stands out in its own right.
Alara: Fashion with a Green Heart
“At Alara, we champion sustainability in fashion, coexisting harmoniously with environmental responsibility. With over four decades of experience in the leather industry, we’ve been pioneers in eco-friendly approaches. We proudly source the majority of our leather from LWG certified tanneries, visit www.leatherworkinggroup.com to learn more. Our leather is primarily semi-vegetable tanned, ensuring a rich patina and reducing the environmental footprint.
We carefully consider the environmental impact in all aspects of our products, using recyclable materials. Find us at www.alara.pk, your online store for an exceptional shopping experience. Join us in redefining fashion with heart, soul, and a conscious spirit, celebrating elegance while protecting our cherished Earth.”